Making sure your website has the right address is a key part of getting people to visit it. You need to register all the addresses people would reasonably expect to belong to your business. Web users looking for your site may try typing in the name of your business followed by .co.uk or .com into their web browser. Registering your business name - assuming it's available - is a must. A PC Consultants Company might register the addresses www.pcconsultants.info and www.pcconsultants.co.uk , for example it's also a good idea to buy the names of your main products or services. And consider registering misspellings close to your domain names and pointing them at your site. Domain names are relatively cheap - perhaps £20 to £30 per name for one or two years. Your Internet service provider (ISP) will probably be able to register domain names for you. Alternatively you can use a domain-name registration agent.

What are the benefits of having my own domain name?

•  First is exclusivity. You have your own cyber turf. Such exclusivity will help build name recognition for you and your company.

•  Second is to add credibility. As you know the first impressions is the most important in your business. Having your own domain name projects a professional image for your company. It tends to say that you are a serious business person, operating an establish business in a professional manner (even if you are running your business from home)

•  Third is to allow mobility. If your website is using your web host by default, you can't take your domain name whenever you want to switch to another web host. As a result you have the option of moving your website to another host without losing your web address.