Keywords and keyphrases importance

The first step in the area of search engine marketing (SEM) is to understand the relevance & importance of keywords. Keywords are the starting blocks of a successful SEM campaign.
So let’s dig into this section of SEM (or specifically SEO, search engine optimization) by defining keywords & keyphrases.

Keywords and Keyphrases Definition:
Site words or phrases which are matched with the search words or phrases of target audience using search engines are known as keywords and key phrases.

Importance of Keywords and Keyphrases:

Keywords and keyphrases are the principal mechanisms by which the search engine will select your site, so it is essential that the correct keywords are used and that they are located to best advantage. Anchor text (ie, the text used as part of a hyperlink instruction in HTML) is particularly important for example in Google. A keyword appearing in anchor text is therefore particularly advantageous. Text strings which appear in tags, ie HTML instructions governing the appearance of web pages, are another significant location for keywords, and beyond that, one must ensure that keywords appear in the text of the page itself. Having identified particular keywords, it is not an advantage to have any one particular word appear more than twice in any one page, indeed for some search engines it can be a positive disadvantage. A range of keywords, however, if all worked into one page, makes such a page a KRP (Keyword Rich Page). If such a page is then equipped with inviting links to the rest of the site then such a page is also termed a “Doorway Page”.

Keywords and keyphrases uses in the page TITLE :
Because the page title is the first element that search spiders find on a page, it is important that significant attention is paid to it.

THE PAGE TITLE text is displayed by using tags in the title bar of the web browser. Keywords and keyphrases which are used in page title are quoted by search engines in their result listing and are then used by the target audience as the hyperlink from the search engine results page. The page title tag carries significant weight in most search engine algorithms . Keyword in a title is generally up to 60 characters or fewer, including spaces. Google truncates the title text to 60 characters when displaying it in the results pages. T he main keyword or phrase for the web page should appear in at the beginning of the title on the page for best results .

Example:
The page title “keyword & keyphrases importance tutorial for search engine marketing “uses keywords (keyword, keyphrases, importance, tutorial, search engine marketing)
Particular keywords and keyphrases would depend on the nature and objective of the web site.

Keywords and keyphrases uses in the Meta- Tags:
Meta Tags: Meta Tags are html text that describe s information about the web page but are not displayed . They can be revealed quite easily and the “name” and “content” attributes examined. An important factor in the critical assessment of a web page, they normally appear immediately after the