AND KEYPHRASES IMPORTANCE
The first step in the area of search engine
marketing (SEM) is to understand the relevance & importance
of keywords. Keywords are the starting blocks of a successful
So let’s dig into this section of SEM (or specifically
SEO, search engine optimization) by defining keywords
Keywords and Keyphrases
Site words or phrases which are matched with the search words
or phrases of target audience using search engines are known
as keywords and key phrases.
Keywords and Keyphrases:
Keywords and keyphrases are the principal mechanisms by which the search engine will select your site, so it is essential that the correct keywords are used and that they are located to best advantage. Anchor text (ie, the text used as part of a hyperlink instruction in HTML) is particularly important for example in Google. A keyword appearing in anchor text is therefore particularly advantageous. Text strings which appear in tags, ie HTML instructions governing the appearance of web pages, are another significant location for keywords, and beyond that, one must ensure that keywords appear in the text of the page itself. Having identified particular keywords, it is not an advantage to have any one particular word appear more than twice in any one page, indeed for some search engines it can be a positive disadvantage. A range of keywords, however, if all worked into one page, makes such a page a KRP (Keyword Rich Page). If such a page is then equipped with inviting links to the rest of the site then such a page is also termed a “Doorway Page”.
Keywords and keyphrases
uses in the page TITLE :
Because the page title is the first element that search spiders find on a page, it is important that significant attention is paid to it.
THE PAGE TITLE text is displayed by using <Title>…..</Title> tags in the title bar of the web browser. Keywords and keyphrases which are used in page title are quoted by search engines in their result listing and are then used by the target audience as the hyperlink from the search engine results page. The page title tag carries significant weight in most search engine algorithms . Keyword in a title is generally up to 60 characters or fewer, including spaces. Google truncates the title text to 60 characters when displaying it in the results pages. T he main keyword or phrase for the web page should appear in at the beginning of the title on the page for best results .
The page title “keyword & keyphrases importance tutorial for search engine marketing “uses keywords (keyword, keyphrases, importance, tutorial, search engine marketing)
Particular keywords and keyphrases would depend on the nature and objective of the web site.
Keywords and keyphrases
uses in the Meta- Tags:
Meta Tags: Meta Tags are html text that describe s information about the web page but are not displayed . They can be revealed quite easily and the “name” and “content” attributes examined. An important factor in the critical assessment of a web page, they normally appear immediately after the <TITLE> tag. Using these meta tags to accommodate keywords and keyphrases is a convenient and effective way to present them to the search engine.
<Meta Name="keywords" content=
"keyword,keyphrases, importance, tutorial, search engine
"Site words or phrases which are matched with the search
words or phrases of target audience using search engines are
known as keywords and key phrases. This is an article which
describes how to use keywords and key phrases in Search Engines
Keyword and description meta- tags can hold up to 1000 characters. No particular word should be repeated more than seven times because some search engines will reject this as “spam”. Obviously one would choose as keywords ones with particular relevance to the page subject matter, although the word itself need not appear in the page text. It is an advantage to avoid commas. The search engine is unaffected by the slight loss in intelligibility but is presented with the maximum keyword combination. For example, "Search engine optimization techniques" includes no less than eight keyword or keyword phrases, including "search engine" and "optimization techniques".