Popularity- Its Role and Importance In Getting Top Search
A website is said to have a high “link popularity” if a large
number of other websites contain a hyperlink to it. The greater
number of these links, the higher the link popularity. Google
is particularly sensitive to a site's link popularity and
will tend to rank such popular sites correspondingly higher
in its results for a particular enquiry. Particular attention
is being paid therefore to ways in which the link popularity
of a site may be increased.
Google can show the link popularity of any site.
Type “link: www.anysite.com
” (changing the name and suffix to suit) to the google
search box. There is also a bar chart in Google's toolbar
that provides a crude indication of the link popularity of
the site in the active window.
There are several methods that one might employ
to improve a website's link popularity. The “Reciprocal Link
Exchange Program” is commonly followed.
A RLEP deals in exchanging of links with
several websites. This program involves several steps that
need to be followed which have been described below:
Posting messages of your websites
on various message boards and guest books.
Link popularity can also be pursued by posting
your website link message to the message boards and guest
books. In this method you have to pay more attention towards
the selection of message boards and guest books. Always select
message boards and guest books that have a PageRank of 4 or
more and have already been indexed by Google. It is also necessary
to submit the URLs generated after posting messages to the
search engines. For example, say www.online-message-board.com
is one of the popular message boards where you want to post
your website link. After posting your website link at www.online-message-board.com,
the message board will generate a particular URL, say www.online-message-board.com/your-website-link.html,
which contains the particular information about your site.
Submit this URL in various search engines so as to boost the
link popularity of your site
about your website or company in other websites.
You can also improve the
link popularity of your site by publishing articles or write-ups
regarding your company or website in other websites. And make
sure you do not forget to include a link to your website in
these articles or write-ups. In this way your link becomes
visible to the search engine robots. Paid ads also help in
your link popularity plan.